Love Mein Gum is an upcoming Lollywood Urdu film, directed and produced by Reema Khan, that will star Moammar Rana, Reema Khan, Nabeel Khan and Araida in the lead roles. The music is composed by Arshad Mehmood and the lyrics are penned by Khawaja Parvez. The film was earlier titled as Kitni Haseen Hai Zindagi. The first spell of the film was shot in Azerbaijan's city Baku and second in Malaysia, Khan's second film abroad.
Earlier, Shaan was picked to play the lead role, however, he declined as he wished to not star in the film.
The first spell of the film shooting started in September/October 2008 in Baku, Azerbaijan, while the second spell of the film was shot in July 2009 in Malaysia.
The Post Production was all done in India by Avik Ali, who was also the editor of Hrithik Roshan's Kites, which was released in 2010.
Reema Khan, the director and producer of the film, claims that Love Mein Gum is the most expensive film to be made in Lollywood, as she in an interview said, "I have not compromised on any aspect of the movie, from Music to clothes, and from sets to post production everything is done with open heart and no no compromises were made, the best available gadgets were used for the movie production and post-production".
The film was to be released on Eid ul-Fitr 2010, but due to the external weak condition of country caused by the history's worst ever floods, the release date was extended. The film was slated to be released on Eid al-Adha 2010, however the release date was pushed back further to mid-2011. Khan has said this is due to Muharram and she does not want to work during the month. In spite of this, Khan has said that the trailer of the film will be released on Eid-ul-Adha and the rights of the film has been bought by Aaj TV.
Reception & Ratings
The film has been given a rating of 7.73/10 by "Galaxy Lollywood" and is graded as a B+ Grade film. Music of the film is above average and so is the cast, but it is the film's budget, which has scored the highest (10/10) as Reema claims that the film is going to be the most expensive one of Lollywood. It is also the most talked-about film in Pakistani cinema, after Shoaib Mansoor's second film Bol, that has scored 9/10.
The music is composed by Arshad Mehmood (M. Arshad) and Rabi Bal, an Indian composer and the lyrics are penned by Khawaja Parvez. The singers includes Ali Zafar, who has sung the title song of the film and Abrar-ul-Haq, Kailash Kher and Shazia Manzoor for song Sohniye Yaadan, Sunidhi Chouhan and Hunterz for Aila Aila, Rahat Fateh Ali Khan and Shaan.
Shahid Rafique, a businessman claimed that he has also got a share in the film as Reema, the film's director borrowed Rs. 17.5 Million from him and promised to return the money with the it's release which was denied by Reema. Representatives of Reema, however claim that there is no such thing and Reema had no contract with Shahid Rafique, also the Film Distributer's Association of Pakistan, after listening to both the parties gave the decision in favor of Reema and said "Rafiq didn’t show enough evidence to prove his claim of sharing investment in Reema’s next directorial project. We decided to merit in favour of Reema". As the Film Distributor's Association is on the side of Reema, Rafique is planning to file a civil/criminal case against the director in court.
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